Twitter Launches Revenue Model for Creators

Twitter has announced a new revenue model for creators on the platform, allowing them to share in the ad revenue generated by displaying ads between replies to their posts. The model is only available to creators who have paid for the blue badge and have more than 5 million views on their posts in the past three months.

Eligibility Criteria

The amount that the creator eventually gets paid depends on the number of views. However, there are certain conditions attached to the payment. Content about criminal activity, gambling, alcohol consumption, sexually explicit messages and “pyramid schemes or get-rich-quick schemes” may not qualify.

First Payment Round Totals $5M

According to Elon Musk, owner of Twitter, the first payment round is already $ 5 million. Creators are already making themselves heard in the comments and sharing images showing that the first payment is on its way.
In a few weeks, Twitter will start paying creators for ads served in their replies. Only ads served to verified users will count towards the payment.

Musk’s Vision for the Platform

Musk announced plans to share ad revenue with creators back in February. However, since Musk’s acquisition of Twitter, the social media platform has lost significant advertisers. That is due to the return of free speech on Twitter, which Musk strongly supports.
Musk’s vision for the platform has faced a lot of headwind in the past, but it now satisfies creators. Positive feedback from the community can use the platform now that Threads and other social media platforms are taking more and more users away from Twitter.